Jocelyn Grace Pires

Trilogy is a special-interest group at Penn State University that provides fundraising support for THON and Four Diamonds. THON is a 46-hour, no-standing, no-sitting dance marathon. It is the largest student-run philanthropy that raises money for the fight against childhood cancer. The Penn State student body raised $17.7 million during THON 2025.

Roles: Member 2021 – 2025, Merchandising Chair 2023 – 2024, Social Media Chair 2023-2024, DAR Chair 2024-2025

Scope of Work Included:
– Merchandising
– Branding
– Fundraising
– Donor Alumni Relations

Merchandise Chair

These are the final logos that I designed for Trilogy’s brand. We created a color scheme and brand identity to make the organization easier to recognize on campus.

This is one of the original pieces I made for THON 2024. Trilogy’s theme was Despicable Me. I created a non-copyrighted version of a logo for our THON experience. This was put on t-shirts for all 250+ members to wear during THON.

Social Media Chair

To generate excitement around the new executive board and help members put a face to the name, I created a social media story campaign.

Here is another example of social media content I published. In this post, we reminded girls to complete their member information, but we needed to do so in a way that caught their attention so they would stop and read it.

DAR (Donor Alumni Relations) Chair

Trilogy LinkedIn

LinkedIn is the social media platform where we find the most connections with our alumni. I started the use LinkedIn for the DAR position when I took on the role. From there, I have spent time posting and reaching out to alumni via LinkedIn.

Newsletter Example

A newsletter is sent to alumni and donors to keep them engaged with Trilogy. I wanted to start this to reassure alumni that they remain part of Trilogy’s amazing organization.