Jocelyn Grace Pires

Trilogy is a special interest group at Penn State University providing fundraising support for THON and Four Diamonds. THON is a 46-hour no standing, no sitting dance marathon. It is the largest student-run philanthropy which raises money for the fight against childhood cancer. The students of Penn State raised $17.7 million during the THON 2025 year.

Roles: Member 2021 – 2025, Merchandising Chair 2023 – 2024, Social Media Chair 2023-2024, DAR Chair 2024-2025

Scope of Work Included:
– Merchandising
– Branding
– Fundraising
– Donor Alumni Relations

Merchandise Chair

These are the final logos that I designed for Trilogy’s brand. We created a color scheme and brand for the organization to be more easily recognized on campus.

This is one of the original pieces I made for THON 2024. Trilogy’s theme was Despicable Me. I created a non-copyrighted version of a logo for our THON experience. This was put on t-shirts for all 250+ members to wear during THON.

Social Media Chair

In order to gain excitement around the new executive board and for the members to be able to put a face to the name, I created a social media story campaign.

Here is another example of social media content that I pushed out. In this post, we were reminding girls to fill out their member information, but we needed to do it in a way that caught member’s attention so they would stop and read it. Lucky for the executive all members filled out the form through this.

DAR (Donor Alumni Relations) Chair

Trilogy LinkedIn

The LinkedIn is the social media platform in which we find the most connection with our alumni. I initiated the use of LinkedIn for the DAR position when I came into the role. From there, I have spent time posting and reaching out to alumni via LinkedIn.

Newsletter Example

A newsletter sent out to alumni and donors to keep them interested in Trilogy. I wanted to start this as a way to reassure alumni that they are still a part of Trilogy’s amazing organization.