Jocelyn Grace Pires

A Creative, Hardworking and

Dynamic Marketing Professional

@: jocelyngpires@gmail.com M: 201.960.0113

Below are some examples of marketing projects that I worked on through my coursework at Penn State focusing on:

consumer behavior marketing
sustainability marketing
marketing analytics
fashion and luxury companies
and more…

Consumer Behavior Marketing

Tasked with creating a marketing analysis presentation on Red Bull, I collaborated with my colleagues to assess the various components of Red Bull’s brand image, segmentation, total value concept, and more.

Sustainability Marketing

This was an extremely valuable class for me. We conducted a semester-long sustainability marketing analysis and developed a strategy for Organic Climbing USA. We created a comprehensive campaign and presented it to the CEO along with our professor.

We then presented at a sustainability expo, where I spoke to the community in and around State College. I communicated the importance of implementing sustainability into their businesses and daily lives. This was such an amazing experience.

Marketing Analytics

In this report, we aimed to understand the motivations and behaviors of a small influencer’s audience to inform strategies for expanding their brand. Ultimately, we did a full statistical analysis to grasp how micro-influencers gain a following and the best practices to gain traction on TikTok.

Business Administration

I participated in a competition in which we ran a company. We had to develop a strategy that guided our R&D, marketing, production, and financing. We were tasked with completing and presenting a full analysis of the company, including revenue generation, recovery time, segment analysis, and more.

Managing Fashion & Luxury Companies

I took this class during my semester abroad in Milan. I learned about luxury branding in a real-world environment. We got to go to design and fashion week in Milan. At the end of this fun-filled and informative semester, we created a brand analysis on the luxury company of our choosing. There is a beautiful Louis Vuitton store in the Galleria, so we decided to do our project on LV.

Effective Business Writing

The final paper of this class was to create a sustainability report on the company of our choosing. My group was formed around my idea pitch, which was to write about a company that I had worked for in retail – Manymoons. We worked closely with the executive team of America’s first fully circular retailer on this project.